Tuesday, February 15, 2011
#19 You can't be 110% sure.
We get that people are VERY sure of themselves. So much, in fact, that they somehow muster up an extra 10% with nearly everything they can do.
Hear is the deal. You can have a 110% increase in sales. You can have a 1,000,000% increase in miles ran this month! But you can't be 101% sure, give a 999% effort, or give 110% guarantee. It just doesn't work. We need to draw a line. The math doesn't add up. 100% is 100%.
When people say to rate something from 1 to 10, the number 11 is not an option. It really doesn't kill me that people say this, but, at the same time, once you start noticing, it is hard to stop.